In Demand Marketing

Small Businesses and Influencer Marketing

Jun 27, 2018 Robyn Hobson 2 Comments

The recent press indicates that big brands are realising that when it comes to influencer marketing, less really could be more. While the reach numbers from

Marketing

Creating brand awareness and keeping costs low

Oct 18, 2017 Robyn Hobson Comment

In 2017, I helped launch two FMCG brands, taking their products from concept to shelf. The challenge was to find innovative ways to get the

Digital Marketing Framework Influencer Marketing Marketing

7 Step Framework for Influencer Marketing

Mar 23, 2017 Robyn Hobson Comment

One of the explosive, marketing trends in 2017 is the influencer. Essentially, influencer marketing is leveraging the influence of specific social media users to gain

Marketing

Fearless Girl – International Women’s Day

Mar 8, 2017 Robyn Hobson Comment

This statue of a fearless girl appeared on Wall Street on the eve of International Women’s Day. The statue is designed to draw attention to the fact that companies who place females in positions of leadership, perform better financially.

Framework Marketing

Brand Identity and Kapferer’s Brand Prism Template

Mar 6, 2017 Robyn Hobson 3 Comments

I used Kapferer’s Brand Prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of

Marketing

Paper: Customer Relevance in the Digital Age

Mar 5, 2017 Robyn Hobson Comment

Discovered a paper on Customer Relevance in the Digital Age [PDF]. It explores how brands can reach these new “born digital” consumers and how companies